Google Dynamic Remarketing Setup

Retain your bounced customers to increase sales and ROI.

When Google linked the Google Merchant Center Feed to Google Remarketing, a new marketing tool named "DYNAMIC REMARKETING" was developed.

Rather than bothering your clients with the same ad over and over, you can customise the advertising nearly to a personal level and serve the same Products Services to the client that he was looking for previously.

Let us build up your first successful campaign with Google Dynamic Remarketing today. We've done this for hundreds of businesses, and not a single one has failed to achieve the desired level of awareness or revenue.

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Bounced Customers

Before we go any farther, let's define "bounced customers." Bounced Customers are users who do not interact with your site at all, and the marketing value that expresses this is termed "Bounce Rate."

I'm sure most of you are aware that the majority of visitors to your site bounce, and by most, I'm referring about a figure of 40-75 percent. If your bounce rate is less than 25%, you should count yourself lucky; I've seen a few sites with bounce rates as low as 25%. If your bounce rate is greater than 75%, you should start thinking about making changes right away.

Bounce rate 60%

Stay on the site 40%

Until 2012, the difficulty with Bounced clients was that we had no idea who they were, and once they left the site, they were usually lost. Google introduced the Remarketing Campaign, which is a feature of their Display Search, as a way to avoid losing a customer completely. At this point, Google allows you to construct a specific banner or ad campaign to retarget rejected customers.

Is this working? I can assure you that it is! I'm sure you've been in a situation where you wanted to buy something online but couldn't make a decision right away, or when the phone rang and you couldn't complete the transaction. Even if you weren't a typical Bounced Customer, the shop nonetheless lost you. The next day, you couldn't recall which site you had searched, but something had arrived, and you needed to postpone the purchase due to budgetary constraints. This is a circumstance that I have encountered multiple times.

Google Dynamic Remarketing is great for you if you've seen a high bounce rate.

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How does Google Dynamic Remarketing work

It works in a similar way to Google Remarketing in that it brings your site back to the client's attention. The additional option provided by dynamic remarketing is to display the precise product that your consumer has viewed. It ensures that your potential consumer remembers your brand, offer, and product.

Google Dynamic remarketing - How does it work?

Strengthen your Brand and Awareness

One of the unspoken advantages of remarketing is this. By creating an advertisement, you effectively made an impression on your client, regardless of whether he purchased the product or not. We're confident the user noticed your logo and was aware of our presence. Nothing is more crucial than branding; it is the single aspect of your business where no one can match you. There are numerous other reasons to begin using Google Dynamic Remarketing. At the same time, Google Smart Goals, a low monthly budget, and images are supposed to replace 1000 words, to name a few.

Lower cost per conversion

To be honest, I feel Google dynamic Remarketing offers one of the lowest conversion costs. The level of targeting is practically surgical; you can target specific ages, people, or even users who did not take a specific activity on your site:). When compared to any other Google Advertising Campaign, the average CPC conversion is less than 50% in each case. I could easily argue that the CPR is equivalent to or less valuable than Facebook's CTR. Taking this into account, a Dynamic Remarketing Campaign to improve brand awareness is already worthwhile. The long-term value and awareness acquired are definitely worth the cost.

Lower cost per click

After running hundreds of search and remarketing campaigns, I can confidently state that in 99 percent of the situations, the average CPC measured over 90 days is far cheaper than for any other regular search campaign.

With Dynamic Remarketing, you can start acting now and reclaim all of your lost sales.

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