Google Dynamic Remarketing connects your Google Merchant Center feed to Google remarketing, so your ads show each visitor the products they looked at.
Instead of showing the same ad to everyone again and again, dynamic remarketing personalises your ads almost to the individual, showing each visitor the products they were looking at.
Let us set up your first Google Dynamic Remarketing campaign. We've done it for hundreds of businesses, and every one of them reached the awareness or revenue it was aiming for.
A bounced visitor is someone who leaves your site without interacting with it at all. The share of visitors who do this is your bounce rate.
On most shops, between 40% and 75% of visitors bounce. A bounce rate below 25% is rare, and we've only seen it on a few sites. Above 75%, it's time to start making changes.
Until 2012, there was no way to know who these visitors were, and once they left they were usually lost. Then Google introduced remarketing in its display advertising, which lets you show banners or ads to the people who left.
And it works. Think of a time you wanted to buy something online but couldn't decide straight away, or the phone rang before you finished the order. Even if you didn't bounce, the shop lost you. The next day you couldn't remember the site, or you had to put the purchase off. Remarketing brings the shop back in front of you.
Like standard Google remarketing, it brings your shop back to the visitor's attention. The difference is that dynamic remarketing shows the exact products the visitor viewed, so they remember your brand, your offer and the product itself.
An often overlooked benefit of remarketing: every ad makes an impression, whether or not the visitor buys. They see your logo and remember you. Your brand is the one part of your business no competitor can copy, so that recognition is worth a lot. Add Google Smart Goals, a modest monthly budget and the power of pictures, and there are plenty of reasons to start.
Dynamic remarketing has one of the lowest conversion costs in Google advertising. The targeting is almost surgical: you can target specific ages or people, or users who didn't take a particular action on your site. In our campaigns, the average cost per conversion is less than half that of any other Google Ads campaign. That alone makes it worthwhile for brand awareness, and the long-term value is well worth the cost.
We've run hundreds of search and remarketing campaigns. In 99% of cases, the average cost per click over 90 days is far lower than for a regular search campaign.
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Tamás, Dóra, Leo and Péter
