Abandoned cart

An abandoned cart is when a shopper adds products to the basket and leaves without checking out. We set up Mailchimp emails that bring them back to finish the order.

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What is an abandoned cart?

It's the moment a shopper adds products to the basket and then leaves without checking out. For a store owner it's frustrating to watch, especially when you feel you've already tried everything.

Abandoned cart emails sent through Mailchimp can considerably reduce the number of carts left behind, and we set them up for you.

How Mailchimp helps

You've probably had one yourself: you left something in the basket on your favourite shop, and an email reminded you about it later.An abandoned cart email is a reminder, or a short series of reminders, telling customers they left items in their basket. It often works, because people realise they do want those products and come back to finish the order.A typical series has three emails:

A gentle reminder

the first email simply tells the customer the products are still waiting in the basket.

A deadline

the second email tells them the basket will expire if they don't order.

An offer

if the first two don't work, a third email with a discount can catch their attention and bring them back.

Know your audience first

Before you send abandoned cart emails, think about who your customers are. How well do they know your business, and what is their relationship with it? Do they prefer a direct approach, or do they enjoy stories and a bit of humour? The answers decide how your emails should sound.

You don't need to write the emails yourself. Once the templates are in place, Mailchimp sends them automatically whenever a customer abandons a basket.

Mailchimp and PrestaChamps make it simple

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What a good abandoned cart email includes

A short subject line: make it engaging, and keep it to 45–50 characters.
The customer's name: people like being addressed by name, and it makes the email feel personal.
No clickbait or spam: don't send too many reminders, and avoid subject lines that pressure people to buy.
The items left in the basket: people forget, so show them exactly what they left behind.
Similar products: after the abandoned items, suggest a few related ones. One of them might catch the buyer's eye.

When to send each email

01
First email, 1–2 hours later
Timing is what drives conversions, so the sooner the better.
02
Second email, after 24 hours
This reminder creates a sense of urgency and brings the forgotten items back to mind.
03
Third email, before the deadline
Send the offer before the deadline you gave in the second email, with a good discount or a coupon to grab the customer's attention.

How we help you recover abandoned carts

We integrate Mailchimp, the email automation platform, into your PrestaShop store, so your abandoned cart emails go out automatically and help you win back sales.

You also get five ready-⁠made templates that we adapt to your business. You don't need to write emails from scratch or add the abandoned items by hand: our module puts them into each email automatically.

Once it's set up, you can stop worrying about abandoned carts and focus on the rest of your business.