Newsletter
Newsletters keep your customers and your audience engaged, and up to date with your business and your products.
What makes a good newsletter?
A good newsletter supports your business goals, creates engagement and grows your audience. It needs to be:
- Relevant: about topics your target audience cares about.
- Engaging: it holds their attention, and teaches or entertains.
- Useful: it adds something to your readers' lives.
Get these three right and readers will keep engaging. Before you start, set clear objectives, decide who your audience is and create a template. The tips below will help you write newsletters that get noticed.
Six tips for a better newsletter
Plan your content
Know what kind of content to include and make it engaging. To write well, you need to know your readers' age and interests, and what makes them act.
Once you've done the research, plan your content in advance and focus on one thing at a time, rather than everything at once.
Keep it simple
Make sure people open it: a simple newsletter with a catchy subject line works best.
Keep the text short and the graphics simple, and choose fonts and colours that are easy to read.
Follow the trends
Bring the latest trends into some of your newsletters, and connect your business to them where you can.
Focus on your audience
Don't only write about yourself. The newsletter is about your readers: give them tips and tricks, and show them how your business can solve their problems.
End with a clear call to action
The closing lines matter. What should readers do next? Make the call to action clear, direct and easy to see; don't hide it. It's the part that brings in revenue and grows your audience and sales.
Measure your results
To know whether your newsletters convert, analyse them. Mailchimp's reports show everything you need: bounces, unsubscribes, clicks, opens and forwards.
When you can see where conversions drop, you can fix the problem.
How we help, with Mailchimp
We set up Mailchimp, the most popular email marketing service, and take care of the whole configuration.
Mailchimp makes your newsletters easy to customise, and its built-in creative assistant helps you produce great designs for your campaigns. Its automations send the right message at the right time, and it optimises the send time for the best engagement, so you no longer need to schedule emails yourself.
We personalise every feature to your needs, so running your shop gets simpler and you can focus on the important parts of your business.
What's next
for your store?
Tell us what you have in mind. You'll talk straight to the people who would build it.
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We reply within one working day.
Tamás, Dóra, Leo and Péter