What is a good newsletter?

Newsletters help you engage with your customers and your audience. You can keep them up-to-date with your business and products.

Maybe you wonder how to create newsletters that generate engagement and make clients buy your products and services.

What exactly is a good newsletter?

A good newsletter needs to help you fulfill your business objectives, create engagement and grow a large audience.


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Plan your content.

It is crucial to know what type of content to include and to make it engaging. In order to write great content, you need to know the audience's age, their interests, and what drives them to take a certain action.

After you have done your research, plan your content in advance and try to capture one thing at a time. Do not try to do everything at once.

Simple is better.

Make sure that your readers will open your newsletter. Therefore, create a simple newsletter with a catchy title.

Keep the text short and the graphics simple. You need to ensure that the text is readable, so pay attention to the font and colors.

Keep up with the latest trends.

It is good to keep up with the latest trends and to include them in some of your newsletters. Connect your business with these trends when possible.

Focus on your audience

Do not write only about yourself. Your readers will want to know how you can offer them help. The newsletter is not about you, it's about your audience. Give them tips and tricks and show them how your business can solve their problems.

Closing lines are important

The closing line plays a great part in writing a successful newsletter and holds a major importance too. Your main goal is to construct an amazing call to action (CTA). What will your readers do next? What action do you want them to take?

The call to action needs to be very clear and straight to the point. Guide your readers and tell them what action you want them to take next. There is no need for you to hide the CTA; it should be visible. This component generates revenue and assists you in expanding your audience and sales.

Measuring your success

In order to make sure your newsletters create conversions; you have to analyze them. Mailchimp has an analytic tool that will show you everything you need to know. Check the bouncing rates, unsubscribes, click rates, open rates, and forwards.

When you know if there is a problem with the newsletter’s conversions, you will be able to take the right action to fix any issues.

How can Prestashop and Mailchimp help you?

Newsletter illustrative

With the help of this service and our implication, your life will become easier and you will be able to run your online store smoothly.

Prestachamps will help you implement this service easily and will make sure that every feature will be personalized for your own needs.

With us, running a web store becomes simple and you can focus on the important aspects of your business.