Customer journey

Give your customers a better experience than your competitors do. We help you map their journey and automate it with Mailchimp.

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What is a customer journey?

The customer journey is every interaction a customer has with your business, before, during and after a purchase. A well-planned journey shows customers you care, keeps them engaged and brings repeat orders.

A customer journey map is a visual tool that shows that experience from the customer's point of view. To draw a good one, you first need to know who your customers are and what they prefer.

The two parts of a journey map

Your customers' goals: set out what your customers want.
Their journey: map the steps they take with your business.

Illustrations, infographics and diagrams all work well for drawing the map. Don't underestimate it: a good journey map leads to happier customers, and it keeps their interest high across every channel you use.

Why map the customer journey?

A journey map helps you give customers a better experience on your website, one where they feel noticed and valued.

For your business, it shows what customers need and want, and how your business affects them. It also helps with:

Retargeting your goals
Creating new customer groups
Building a customer-focused mindset

How to build a journey map with Mailchimp

Start with clear objectives: why are you making the map, and for which type of customer?

Use Mailchimp for market research, to learn more about your customers and your competitors. Then sketch a profile of your customers from demographics and psychographics: their age, gender, location, occupation and behaviour.

From there, Mailchimp helps you build a personalised journey that's easy to put into practice. Automated emails, starting points, abandoned cart recovery and other marketing tools keep your audience engaged, and you can send personalised emails to each customer group and tag your audience by interest.

Our team integrates Mailchimp with your PrestaShop store quickly, and makes sure it sends the right content to your customers at the right time. With automations in place, you give them a great experience and what they really want from your shop.