Mailchimp integration

We install and configure the module. You need a Mailchimp account (if you don't have one, we create it), then we get the access details and set up the campaigns you asked for.

We sync your customers and your product catalogue with Mailchimp, and import your customers if they aren't there yet. This can take longer for large catalogues or products with many combinations.

The module connects your PrestaShop store to one of your Mailchimp lists. With multistore, each store can have its own list.

Once the module is installed, configured and connected, the real work begins. You no longer import or update your subscriber list by hand: whenever someone signs up for your newsletter, the module adds them, so the list is always up to date.

If you don't pay attention to abandoned carts, you may be losing a lot of money. Most visitors don't buy on their first visit: they add products to the basket, then forget about them while comparing prices and features elsewhere. Left alone, those carts never become orders.

A Mailchimp abandoned cart campaign reminds newsletter subscribers that they left items in their basket, which gives you a much better chance they'll come back and finish the order. You set it up once, and it keeps sending reminders until you stop it.

The email can be tailored to your needs. This service includes five ready-⁠made templates; you pick one and we fill it with your logo and other details from your shop. The email automatically shows the products the customer looked at, with name, image and price, and a call-to-action button takes them straight to checkout, a few clicks from finishing the order. In your Mailchimp account you can check every day which reminders were sent, and their open and click-through rates. According to Mailchimp, the abandoned cart feature alone can bring in enough to pay for your Mailchimp account.

An order notification campaign emails customers about the products they bought, and it can include a section of recommended products. Recommendations make a big difference to order volume: in a real shop, a good salesperson always suggests something else, so why not do the same by email? A typical email thanks the customer, lists what they bought and then suggests related products.

To generate recommendations, your store must be connected to Mailchimp (it takes 7–10 days after connecting before Mailchimp suggests products) and have enough purchase data. If there isn't enough data, or a subscriber hasn't bought for a while, the email shows your best sellers instead.

An automated campaign for new newsletter subscribers. A welcome email catches their attention, can surprise them with an offer on day one, and helps turn them into long-⁠term customers.

Mailchimp can create a pop-⁠up that invites visitors to sign up for your newsletter. The more subscribers you have, the more potential customers your emails reach, and the more visitors you can turn into loyal customers. Everyone who signs up through the pop-⁠up is added to the list linked to your website, so your subscriber numbers grow while you focus on other things.

In short, Mailchimp is a gem for any shop. Set up properly, its automations raise order numbers and customer loyalty: it brings in new subscribers through pop-⁠ups, remembers their birthdays, surprises them with offers, sends thank-⁠you emails with recommended products and drastically reduces abandoned carts.

Mailchimp connects to social networks such as Facebook and Twitter. If your shop has a Facebook page, you can link it to Mailchimp and share email campaigns there in a few clicks, so more people open them.

Share your campaign. After sending a newsletter, you can post it on your Facebook page in a few clicks, which will very likely bring more visits to your site.

Add a sign-⁠up area. Customers can subscribe to your newsletter directly from your shop's Facebook page. Since every subscriber counts towards more orders, this turns Facebook users into potential customers before they even visit your website.