The Magic Behind Showing The same Product
Once Google Interconnected the Google Merchant Center Feed with Google Remarketing a new MArketing Tool has been born called “ DYNAMIC REMARKETING". Instead of just annoying your clients with the same ad over and over again you can tailor the ads almost down to a personal level and you can serve the same Products Services for the client which he as searching for before. The original problem of Google Remarketing was that you couldn't tailor your ads to a specific product which has been viewed by your customer. This meant that in the case of many advertisers who sell a huge variety of products to show a "Shoe Ad" to a TV Buyer. Guess how successful that was. I mean if the book was about Tv probably they sold some ;).
Dynamic Remarketing Re-Modeled the way how Remarketing works and made it super effective.