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Google Rich Snippet integration

Google Rich Snippet integration

Every visit starts with a click, and to get that click you have to stand out in Google's search results.

Make your shop stand out in Google's results

Rich snippets show extra details in the search results, such as contact information, reviews, stock, prices or star ratings. If they aren't updated to Google's current standards, they can disappear.

If you don't use rich snippets yet, now is a good time to start. They make shoppers more likely to choose your site over the hundreds of other shops in the same results.

Schema.org integration

Search engines don't always read your shop's content the way you see it on the page. Valuable information can get lost in generic data, and your click-through rate suffers. Structured data solves this: when your content follows a standard framework, search engines can find it, understand it and display it in richer ways.

Schema.org is a shared project that creates and maintains schemas for structured data on the web. It's backed by Google, Bing, Yahoo and Yandex, with a large community behind it.

Schema.org integration helps search engines categorise and index your content correctly, and it's what makes rich snippets appear in your search results.

What are rich snippets?

Rich snippets are structured data that show more information about your products and services right in the search results.

Star ratings from reviews

Show your average review score in the search results, and your work on product quality and customer service pays off. The star rating alone is very likely to raise your click-through rate. It also works with PrestaShop's built-⁠in product comments module.

Price information

Price is one of the most useful details you can show. Displayed with availability (in stock, or pre-⁠orders open), it saves shoppers from looking elsewhere and ending up on a competitor's site.

Product features

Put your products' most important features up front. It gives your results more value and persuades shoppers to visit and buy. Rich snippets can also show opening hours, location and much more.