The way Google and other search engines evaluate your online store's content may differ from what you see when you visit a certain page. Generic data may mask valuable information, and your search click-through rates will suffer as a result. Structured Data is the answer to this problem. Search engines will be able to find, interpret, and show your material more creatively if you organize it according to a framework.
Schema.org is a collaborative effort dedicated to the creation, promotion, and maintenance of schemas for structured data on the Internet. Despite the fact that it is sponsored by four of the most popular search engines (Google, Bing, Yahoo, and Yandex), there is significant community engagement.
Besides making it easier for Google and other search engines to categorize and index the content on your website correctly, Schema.org integration is used to display rich snippets for your results on searches.
What are Rich Snippets?
Rich snippets are pieces of structured data that allow you to showcase more information about your products and services in your search results.
Star rating from reviews
All of your hard work guaranteeing product quality and excellent customer service can be rewarded by displaying average review scores within the search results. The click-through rate will almost certainly increase as a result of simply adding the star rating. This also works with product comments from PrestaShop's built-in module!
You may add extra value to your search results to draw attention to your store, and one of the most valuable pieces of information is your product's pricing. Displaying this information with availability (In Stock or Pre-Orders Open) will prevent visitors from searching for it elsewhere and visiting competitor websites.
Emphasize your products' most critical or valuable aspects! Having these up front will give your search results even more value and will persuade customers to visit your store and make a purchase. Rich snippets can highlight additional information such as operating hours, location, and much more.