Google Search Console / Webmaster Tools
We'll make sure to incorporate Google Webmaster Tools, or Search Console as it's more recently known. It's sometimes disregarded, but it's equally as vital as Google Analytics, so we'll make sure to include it. While Analytics will provide information about your website's visitors and users, the search console will highlight any mistakes that may be corrected promptly before negatively impacting your results. You can also get thorough information on your keywords and adjust your website's content accordingly.
If the worst happens and your site is penalized by Google for any reason, you can respond swiftly and take steps to rectify the situation rather than merely watching the number of visitors flatten in the Analytics report with no explanation.
We'll put up your Google Sitemap in addition to the two tools described above.