Google penalizes websites that aren't secure (where HTTPS is missing)
Chrome will display a "Not Secure" in the address bar for websites that are not secured using HTTPS starting with version 56 of the browser, according to Google. At the same time, both Microsoft Edge (the successor to Internet Explorer) and Firefox offer information and cautions about the connection's security.
As a result, securing your website (especially if you're dealing with sensitive data like passwords, credit card numbers, or personal information) has become a must! In addition, Google has stated that secure websites may receive a slight ranking boost in search results in order to encourage all website owners to transition from HTTP to HTTPS. The ultimate goal is to protect all online data.
Customers are becoming increasingly informed about the security of the personal information they disclose online, and a growing number of them will look for a website that has an SSL certificate before spending money or providing sensitive information. Google is, without a doubt, the world's largest and most commonly used search engine, providing information on virtually every subject. Visitors will return to the results page and search for a more reliable alternative if a website or company does not inspire trust.
SSL Certificates (Secure Sockets Layer) are tiny files that encrypt communications to prevent them from being intercepted by adversaries. When clients transmit personal information over the Internet, this technology ensures that they are safeguarded. These certificates are typically used to protect credit card transactions, authentications, and other data exchanges.
Any hacker who can "crack" the connection between his browser and your website can read HTTP connections because they are just plain text. This is especially risky if the client is putting sensitive information into an order or sign-up form. All communication is secure when you connect using HTTPS. This means that even if someone were to get access to the connection, they would be unable to view or interpret the data transmitted between the client's browser and the website. The address of such a site will begin with https://, whereas the address of an unsecured site will begin with http://.
More and more websites are switching to HTTPS to protect their users from all threats, especially now that Google is planning to introduce a red warning icon to indicate that a website is not safe if it lacks an SSL certificate. We can tell you that clients will notice this very soon, and sales will decrease as a result of an unsafe site.
The most straightforward approach to avoid this is to get an SSL certificate, which will alleviate any security concerns.
You have every incentive to secure your website. There's a lot at stake if you don't respond quickly. Your customers need to know that they are safe from any attack or intrusion. The customer and the end server are the only ones who have access to any information after HTTPS is enabled./p>