The never-ending Google updates are here again. Google just rolled out its first core update of 2025 — and yes, it’s already shaking things up. The March 2025 Core Update officially finished on March 27 after a 14-day rollout — and it’s already led to notable shifts in search performance for many websites.
We’ve already heard from several ecommerce clients who reached out after seeing sudden drops in their search rankings. While the broader industry impact has varied, the pattern among our own clients has been clear — visibility declined for a number of key pages.
So what exactly changed, and how can ecommerce businesses respond?
Let’s break it down.
What Changed in This Update?
Google made some updates to how it decides which pages show up in search results. This change started on March 13 and finished on March 27. It wasn’t focused on one type of website — it applied to all kinds of content.
The main goal was to show better, more helpful results to people using Google. If your content is clear and useful, it’s more likely to rank higher. If it’s written just to try to rank — without real value — it might be pushed down.
This update also affected things like Google Discover and featured snippets, so changes in traffic could show up in more than just search rankings.
No Penalties — But Changes Are Real
It’s important to understand:
This update wasn’t about penalizing websites. Sites that dropped in the rankings aren’t being punished — they’re being re-evaluated. Google has simply reassessed which pages it believes are most relevant and helpful to users.
That means recovery is absolutely possible. But it won’t happen by accident. If your site was affected, you’ll need to take action and improve your content strategy moving forward.
How Ecommerce Businesses Can Move Forward
Whether your rankings improved, declined, or stayed flat, now is the right time to review your site. Here's how to align your content with Google’s current standards:
1. Update Your Key Pages
- Review your top-performing product and category pages
- Refresh outdated descriptions or titles
- Make sure every page directly answers what users are searching for
2. Refocus on Search Intent
- Are your keywords still relevant?
- Are you addressing real customer questions and needs?
- Use first-party data or Google Search Console to find new content opportunities
3. Use AI as a Tool, Not a Shortcut
AI content isn’t a problem — but low-quality AI content is. Google doesn’t punish AI-written pages by default, but it does reward content that’s genuinely useful.
- Using AI to draft outlines or speed up content creation
- Adding personal insights, expert tips, or original formatting
What works:
- Publishing fully automated pages without human review
- Keyword-heavy paragraphs that don’t say anything helpful
What to avoid:
4. Use E-E-A-T as Your North Star
That stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Every piece of content on your site should reflect it. Show that real humans are behind your brand. Author bios, customer reviews, and transparent sourcing go a long way.
Final Thoughts
The March 2025 Core Update reflects Google's continued effort to refine how it evaluates and ranks content. This update didn’t introduce penalties, but it did shift which pages surfaced more prominently—based on how useful, relevant, and trustworthy they are deemed by Google’s evolving systems.
As with previous core updates, some websites have experienced ranking declines, even those with previously strong performance. These changes highlight just how critical it is to maintain high-quality, original content that aligns with user intent and offers clear value.
While the full logic behind these updates isn’t always transparent, one thing remains consistent: Google is placing increasing weight on content that demonstrates real expertise and serves the user effectively. Adapting to these expectations—both in content and technical structure—will remain key to long-term visibility in search.
Author
Written by: Evelin-Valéria Székely
About me: With years of experience in the dynamic field of marketing, I specialize in leveraging Google Ads to seamlessly fuse creativity with data-driven insights, ultimately propelling brands to new heights. As a devoted Google Ads specialist, ensuring precise tracking is a non-negotiable priority for me. Staying ahead in the ever-evolving landscape of successful advertising demands continuous learning and adaptation to cutting-edge innovations, like the game-changing feature detailed in this blog. My commitment to staying informed about emerging technologies and features underscores my dedication to delivering optimal results for our clients.