With Facebook dynamic ad retargeting, your retargeting efforts are powered by your live, real-time product feed. As such, your ads reflect only the products you currently have in stock and available for purchase on your site.
More importantly, dynamic retargeting makes it easier to promote the most relevant items for each customer who views your ad, thereby improving conversions and sales over the course of your campaign.
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How it works and what you'll miss out on if you don't use it.
Facebook ads offer a good way to create anticipation for a new page or to attract more visitors than ever before and increase your sales.
Without a little support from ads, a store is unlikely to achieve the results you want.
We give you the easiest way to promote your products and brand in order to attract a large number of visitors to your site.
Facebook retargeting is important for one main reason: it's super efficient.
For example, you have a site where you sell shoes. A user sees an ad about one of your shoes and they like it so much that they click and access the site. But before they finish a purchase they may have to leave because they need to go back to work or something comes up. In the evening when they get home, they no longer remember which sites they visited or what shoes they were insterested in but like many people, they will probably go to Facebook to check the news and their friends. And this is where the magic happens! On Facebook they will see ads for exactly the shoes they liked so much earlier in the day. It is very likely that this will make them return to the site and finish the purchase. Now imagine that this can happen 10 or 20 times in a day. It's obvious that this will increase sales significantly.
To get started with advertising through Facebook, you need to have a Facebook business account. If you don't have one, we will create it for you.
We will add a facebook pixel to always always keep track of what's going on with the campaign
We will create the product catalog with the products you want to display on Facebook (you can choose which ones will appear).
This feed ensures that your products show up on Facebook and clients are able to see them.
We will set your campaign so that visitors receive a reminder for abandoned carts up to 30 days.
The campaign will have a setting to send a reminder between 30-90 days about abandoned carts.
We'll set up your campaign so your products get right in front of potential customers.
We will set up the Facebook retargeting to increase your sales
Once we have created your business account, you will be able to access it and you will find the Ads Manager interface to control all the details of your promotional campaign.
It's a tool that gives you the opportunity to create, edit and monitor your Facebook Ads campaigns. Ads Manager contains various items to help you edit all the elements in your Facebook Ads campaign.
Facebook gives you the opportunity to create custom audiences similar to those that come to your site.
If you know what your target market is, then you have better chances of success through Facebook Ads. Audience Insights give you exactly the targeting data you need. It gives you all the details about the audience you want to target.
It is not included in the price.
You can purchase our module from Addons Prestashop Click here
Of course, if you already have another module of this kind, we will work with that one.
Once added, this pixel will increase your chance of success in Facebook ads.
Without this pixel, you will not be able to track your conversions on Facebook.
When this pixel is used correctly it produces excellent results and it can optimize promotional campaigns to increase conversions.
Creating remarketing lists - using Facebook Pixel gives you the opportunity to re-connect with people who have accessed your site
The first step
You can choose what you want to get by running ads on Facebook.
When we set up a campaign, you have to choose what you expect from it: brand awareness, clicks, website conversions, product sales.
With post engagement ads, Facebook will show your ads to people who are more likely to give a like, share or interact with your post. Post engagement is an excellent option when you want to promote a specific post. But keep in mind that if you want to attract people to the site, clicks or conversions are far better options.
This is the option by which Facebook shows your ad to more people while optimizing your budget. It's worth using brand awareness when you want to increase awareness and the reputation of your business.w
With website clicks, your marketing campaign will be optimized to show your ad to more people who are likely to click on your ad and access the site.
We recommend to use it when your goal is to attract more people to your site.
Facebook gives you the opportunity to promote your event and attract more guests to it. Events are developed through the Facebook page. You can use event responses when you want to attract more people to your event.
Increases the number of potential clients directly from Facebook without directing people to the site. Lead Ads are available on mobile and desktop and look exactly like conversions/click ads, but they give you the opportunity to attract customers to leave their name, email or phone number. You can customize your contact form easily according to your needs.
The goal of website conversions is probably the most important and most effective goal that Facebook offers to those who want to advertise through their platform. This requires a Facebook Pixel.
The goal of conversions is to increase sales.
Use this option when you want the people who arrive on the site to perform a particular action.
Facebook gives you the chance to develop unique posts through which people get your offers. With this option, you can promote your offers, and optimize them to increase the number of people who receive them.
Facebook gives you the opportunity to show products that people can click on a to be taken to the product page on the site. It's great if you want to increase the sales on your online store.
Ad set is the second level of the campaign. The set of ads is where we will set the parameters like the target audience and the budget of the campaign.
The biggest advantage of promoting your business or products on Facebook is that it gives you the opportunity to target very specific and well directed audiences. Facebook knows a lot about users. When we set up your ad, we can choose who will see it. Going further, we'll set retargeting in your campaign as well. As mentioned before, this will increase your sales significantly.
Retargeting to the right audience is a must if you want to see more conversions from your Facebook ads. The goal of retargeting is to ensure that people who have already visited your website remember your brand and products. People rarely buy the first time they visit a site or see an offer. They would rather spend time to compare prices with competitors and visit your site several times before completing this valuable purchase.
We can create a custom audience targeting people similar to your existing connections - people who are likely to be interested in your products, services, and content. Retargeting with Facebook ads helps you kee[ their attention and influence their decisions. The trick is to show the content to a precise audience rather than to a general mass audience who may not be interested in learning more about your business, product or service.
1. Custom audiences
With custom audiences, you'll be able to fine-tune who will see your ad.
2. Similar audience
With similar audiences Facebook gives you the chance to find similar people to your custom audiences. Similar audiences are based on finding people who have similar interests, behavior, buying behavior, etc. A similar audience is excellent if you want to grow your audience and awareness.
3. Detailed retargeting
Detailed targeting gives you the chance to choose exactly who will see the ad based on age, gender, pages they appreciate, clicked ads, job title, and many other options.
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