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Black Friday is too big an opportunity to leave to the last minute.

Black Friday is more than a discount day. It’s a chance to win new customers, turn more visits into orders and make the most of the busiest shopping weekend of the year.Whether you’re planning your first campaign or looking to improve last year’s results, we’ll help you get your PrestaShop store ready: from the offers and checkout to performance, tracking and marketing.

Since 2009 · 430+ PrestaShop upgrades · a developer replies within one working day

Black Friday, in short.

Why it’s worth preparing, where to start, and how we’d work backwards from 27 November.

1:21 · English · subtitles

Where are you starting from?

Pick the one that sounds like you. We’ll tick a sensible starting plan in the list below, and you can change anything.

First campaign

“I’ve never run a Black Friday campaign.”

Start small and safe: one clear offer, a page that shows it, an email to the customers you already have and a checkout tested before the rush.

We’d start with

  • Black Friday offers, configured and tested
  • A dedicated Black Friday landing page
  • Early-⁠access and campaign emails
  • A checkout that works when it matters

Better than last year

“We ran one. This year it has to sell more.”

Turn more of the traffic you already get into orders: a faster mobile store, baskets brought back, bigger orders and tracking you can trust.

We’d start with

  • A faster mobile shopping experience
  • Recover more abandoned baskets
  • Product recommendations and cross-⁠sells
  • Tracking you can trust

Peace of mind

“My store just has to hold up on the day.”

Make sure nothing breaks when it counts: hosting and speed checked, a tested backup, a security review and a developer booked for the weekend.

We’d start with

  • Performance and hosting checks
  • Backup and recovery checks
  • Security and compatibility review
  • Pre-⁠booked Black Friday support

Your next big sales opportunity starts before Black Friday.

The right offer gets attention. A smooth checkout turns that attention into orders. And reliable tracking helps you understand what worked, so you can make every campaign count.

  1. The right offergets attention
  2. A smooth checkoutturns it into orders
  3. Reliable trackingshows what worked
70%
of online orders during Cyber Week 2025 were placed on a phone.Salesforce, December 2025
70.22%
of shopping carts are abandoned before the order is placed, on average.Baymard Institute, 50 studies, 2025
+8.4%
more conversions for retail sites that loaded 0.1 seconds faster on mobile, in a Deloitte study of 37 brands for Google.Deloitte and Google, “Milliseconds Make Millions”, 2020

More traffic is only part of the opportunity. Make it easier for shoppers to buy.

What shop owners say about working with us.

4.6

average from 398 reviews of our modules on PrestaShop Addons

Since 2009 · 430+ PrestaShop upgrades

Very competitive in price. Started with a smaller budget for general fixes and tweaks that has grown over the years and are now on a retainer and do constant work and development for us.
Niklas Kallstrom
Amazing Work, fast reliable and well executed. Efficiency is everything. I’m using Prestachamps from over 5 years and will use in the Future as well.
Jacques
You Rock! Nobody is even close to what these guys can do. Leo, you’re a Legend, not just on the forum. I have never been so relaxed by working with a team as with the Champs – Prestachamps.
Bent Christiansen

Some of the shops we look after

BulbShopTie-Me-UpDasiHomeGutter CentreEibenstock UKFarmácia Nova da MaiaJIJI.SGBrandstoresSkolyxSeton BooksVape GreenWrystSmithers of StamfordAsepticaCartuseriaGlowmaniaHeikowildEgoInteriorsEgoSpaceMagazinTrabucuriTobaccoOnlineBoutique SpelcCNailProNKL Budo ShopWatch ExclusivePrimeLicenseDe WandelsokDekom

Build a Black Friday campaign that works from click to checkout.

Choose the improvements that make sense for your store. Start with the essentials or go all in: we’ll help you prioritise what can realistically make a difference before Black Friday.

01

Store performance & checkout

Get more shoppers to complete their orders

02

Offers & promotions

Turn your offers into a campaign people notice

03

Marketing & measurement

Bring customers back, and make every click count

04

Reliability & support

Prepare your store for the pressure

  • Details
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Also worth checking before the sale. A few EU rules apply to every promotion. Tick them if you’d like us to look at them too.

Don’t wait until Black Friday week to fix Black Friday problems.

The best time to find a checkout issue, prepare an offer or fix your tracking is before customers arrive, not while they’re trying to place an order. Here’s how we’d work backwards from Black Friday to get your store campaign-ready.

Bigger work needs a quick assessment first. We’ll tell you honestly what fits before 27 November.

  1. You are here

    NowPlan

    Find your biggest opportunities

    Review speed, checkout, hosting, tracking and the offers you want to promote. Decide what will have the most value and what is feasible.

  2. Early NovemberBuild

    Prepare and test the campaign

    Configure promotions, landing pages, emails and tracking. Test changes on a copy of the store and prioritise higher-⁠risk work early.

  3. Mid-NovemberVerify

    Test the full buying journey

    Check mobile checkout, payment and shipping, promotional rules, analytics, backups and expected traffic. Avoid unnecessary changes close to launch.

  4. 27–30 NovemberLaunch

    Focus on customers and orders

    Monitor the agreed critical areas, keep support arrangements clear and concentrate on resolving issues that could affect sales.

  5. DecemberLearn

    Turn campaign insights into your next opportunity

    Review results, identify what worked and use relevant follow-⁠up campaigns to support Christmas sales and customer retention.

Questions shop owners ask

I’ve never run a Black Friday campaign. Is it too late to start?

Not necessarily. You don’t need a complete redesign or a complicated campaign to get started. Depending on your store and the time available, you could focus on a small selection of offers, a dedicated landing page, customer emails and a tested checkout. We’ll help you identify what’s realistic before Black Friday.

Do I need a big budget to take part?

Not always. A focused campaign around selected products, existing customers and a clear offer can be a sensible starting point. The right approach depends on your margins, stock, audience and available marketing budget.

What if my store is already running well?

That’s a good starting point. But normal day-to-day performance doesn’t guarantee that every promotion, payment method and checkout flow will work as expected during a campaign. We can help you verify the critical parts and prioritise improvements.

Can you help even if I only need a few things?

Absolutely. You can choose only the services you need, or tell us about your store and your plans. We’ll help you prioritise the work that makes sense rather than recommending changes you don’t need.

What if there’s not enough time for everything?

We’ll focus first on the essentials: critical checkout issues, the campaign offer, tracking and the reliability of your store. Larger upgrades or changes that carry unnecessary launch risk may be better scheduled for after the sale.

Do the modules work with my PrestaShop version?

Each module page lists the versions it supports. Tell us your version in the form and we’ll only suggest what fits your store.

Can you set up the discounts in PrestaShop for us?

Yes. We build them as cart rules or catalogue price rules with the right start and end times, and test them on a copy of your store first.

Are there EU rules I should check before the sale?

A few. A crossed-out price has to be your lowest price of the previous 30 days. Since 2026, shops selling online to EU consumers also need a withdrawal button (from 19 June) and the EU legal guarantee notice (from 27 September). We can check these while we prepare your campaign: tick them in the list above.

Your Black Friday campaign doesn’t have to start with a big plan.

Tell us about your store, your goals and what you’d like to achieve. We’ll help you identify the most practical next steps for your PrestaShop store before Black Friday.

  1. We read itA developer looks at your store and your list.
  2. We reply within one working dayWith realistic next steps, priorities and estimated costs.
  3. You decideNo obligation. Nothing starts until you say yes.

Who reads your messageLeo, Péter, Tamás and Dóra

No need to have everything figured out. If you’re still deciding whether to run a campaign, that’s a good place to start, too. The earlier you write, the more fits before 27 November.

Let’s plan your Black Friday opportunity.

Free and without obligation. A developer replies within one working day.

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