Once the module is installed, configured and connected, the "magic" can start. The first benefit of a connected module is that you no longer have to manually iomport or update your subscriber list. The module does this automatically, right when someone signs up for your Newsletter. This way, your subscriber list will be updated in real time.

Now, with Mailchimp, you have the possibility to reduce the number of abandoned carts. This can be achieved by creating a "Reduce abandoned carts" campaign through which, clients which have signed up for your newsletter will receive a reminder that they have some products in their carts that they may have forgotten about. This way, you will increase the chances that they will return to the store and finish the order. The benefit of such a campaig, besides recovering lost sales, is that it only needs to be set up and started once. Until it is stopped by the admin, it will continue sending emails to your clients.

Order notifications and New Product Recommendations

By setting up a "Order Notification" campaign, your customers will receive email notifications about the purchased products. The most interesting thing in this email is that we can integrate a product recommendation section. I can not emphasize the importance of product recommendations for increasing the number of orders. Just know that in a physical store the good seller always recommends products to your customers, so why not do this exactly yourself with this opportunity offered by Mailchimp. What can be more important than passing feedback to customers? For example, an email like this can start with a gesture of thanks for purchasing the products, after which the purchased products can appear and the recommended ones can be displayed at the end. In order to generate recommendations, your store needs to be connected to the Mailchimp platform (after signing in, you have to wait 7-10 days for Mailchimp to generate the recommended e-mail products) and meet certain purchase data requirements. If your store does not have enough sales data or a subscriber has not made another purchase, the recommended products will be displayed in the "Best sellers" section, that is, the best-selling item in the store.

Say "Happy Birthday"

Another automation provided by Mailchimp is to automatically send an email to clients who celebrate their birthday. If a customer makes an account on your site and has an option where it is able to enter the date of birth, this information will automatically be retrieved from the Mailchimp list. After creating and setting up a campaign like this, your customers will benefit from your wishes or even a discount or special day offer, depending on how you want your campaign to be set.

Welcome E-mail
Creates an automated campaign for people who subscribe to the Newsletter. Creating a "Welcome" email can give you a little attention from users, surprise them with a refreshing offer from the very first day and turn them into a loyal customer.