5 benefits of implementing Facebook Pixel without even owing a Facebook page

Facebook Pixel
  • Sep 3, 2020

Should you implement Facebook Pixel without even owning a Facebook page?!

The answer is a clear YES and below we will explain why.

But first, what is Facebook Pixel?

The Facebook Pixel is a piece of code that you simply place on your website and with the help of cookies will start collecting data that helps you track conversions, optimize ads, create targeted audiences for future campaigns and retarget customers who already interacted with your page.

Sounds good, right?

If you don’t know how to implement and use Facebook Pixel yet, we are here to help!

1. Retargeting

Facebook Pixel process

Have you ever thought about seeing Facebook ads of recently viewed products? This method is called Retargeting. You can use this targeting option to approach users who already visited and engaged with your website. You can even show ads of products from shopping carts or wishlists.

2. Custom Audiences

Website Custom Audience

You can build Custom Audiences based on how users engage with your website. Using standard events you will be ready to target visitors who viewed a specific page, added an item to their shopping cart, made purchases or spent a certain amount of time on your page.

3. Lookalike Audiences

Lookalike Audience of Similar Users

Lookalike Audiences are generated by Facebook Pixel based on already created Custom Audiences. These are made out of individuals with similar demographics, interests and behaviour to existing customers, so are likely to be interested in your product and content.

4. Conversion tracking

You can see how visitors interact with your website, what devices and browsers they use. Based on this you can enhance your ad campaign and increase your ROI.

5. Optimizing Facebook ads for Conversion and Value

Facebook Retargeting campaign setup

You can optimize your ads for conversion by tracking purchases and sign-ups, not only clicks. You can also optimize for value based on data of buyers and their spending habits on your website. The ads will be shown to people who are likely to make bigger purchases.

If you want to jump right into Facebook Retargeting we have the perfect marketing package for you.

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