Having the fastest, best looking website means nothing if people can’t find you. And the way the majority of users can reach you is through search engines. This section of our blog is dedicated to improving your position in search results and making your products visible to potential customers. Search engines like Google or Bing have different algorithms to determine which pages are most relevant to certain searches and SEO (Search Engine Optimization) ensures that the information contained in the site as well as the link structure adds positive value and helps your pages attain and maintain high rankings.
If you suddenly notice that your pages start dropping or even disappearing from search results this may be caused by a change in the search algorithm, duplicate content which deems your pages less valuable than the originals or even the possibility that search engines have caught on to certain “shorcuts” and exploits used in the past which may have had a short term benefit but are now penalized.
The SEO tips and advice we offer follow best practices and guidelines provided by the major search engines so they will help your PrestaShop store grow organically and without risk.
As we are closely following all SEO related developments, you will find out in time if there are major changes to search algorithms and you can quickly adapt to these or get prepared to avoid issues brought by these changes. Most recent was the Mobile First indexing which put increased focus on mobile pages. Our readers who paid attention to our posts about this had ample time to ensure that the mobile versions of their websites were prepared for this and avoided losing their spots in the search rankings.